social media marketing tutorial
Find me on Facebook. Follow me on Twitter. Check out my blog. Ten years ago these phrases meant nothing, yet now they are part of everyday speak. More and more people are connecting through social media — to stay in touch with friends, to date, or to interact with brands and businesses. Which is great news for digital marketers like you.
This is no time to be a wallflower. Because in order to survive and thrive, you will need to be active on the main platforms, competing in an online popularity contest with other companies.
Welcome to social media marketing (SMM).
Formal definition of SMM: A form of Internet marketing utilizing social networking sites as marketing tools, thereby gaining traffic, brand exposure, and interaction with customers through social media.
Informal definition of SMM: Flirting with your biggest fans!
This article begins with an overview of the SMM landscape before exploring the goals it can help you achieve and the channels you can use. In next you will see how to implement and analyze your social media campaigns.
The four stages within the iterative process are shown in next; the first two are described here:
Goals. The chapter kicks off by explaining social media formats and how you can choose the best ones to achieve your objectives. You will also learn how to form an effective SMM strategy by setting goals — because even though social media is reactive, your strategy still needs to be built slowly so that it can improve gradually over time. A bit of foresight now will work wonders down the line!
Channels. This stage will cover the different channels in which social marketing likes to swim — including the usual suspects, such as Facebook, LinkedIn, Twitter, Google+, YouTube, and blogs. It will help you to identify which of these channels will increase customer reach and show you how to improve your profiles as they grow.
As SMM is such a big topic, stages 3 and 4 will be covered in the next chapter to avoid an information overload!
Key Terms and Concepts
Social media marketing is an amazing way for businesses to keep solid relationships with existing customers and to woo new ones. This chapter will help you to play Cupid by:
Understanding the concepts and mechanics of social media and how you can use them to your advantage.
Discovering how to set up engaging Facebook and Twitter business profiles.
Creating a professional LinkedIn profile and participating in LinkedIn groups to expand your network.
Running effective Google+, YouTube, and blogging accounts.
Social media gives you the power to direct your business’s online life. Whether that life is long and happy depends on what channel you post to and how you manage your profiles — in short, how you maximize your social media marketing.
This chapter will help you become a social media butterfly and starts with an overview of the world in which you can fly.
you can find this complete article this page :
https://medium.com/plus-marketing/social-media-marketing-tips-tricks-1-4217436676a3
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